By 1976, surimi was being marketed successfully as a similarly flavorful but more economical alternative to crab meat and other shellfish. Popularity of this tasty, healthful product continued to expand throughout North America, South America and Europe in the late '70s and early '80s. By 1983, just 7 years after its introduction, surimi consumption in North America had grown to an impressive 6 million pounds annually. Since then, its popularity has exploded.

In 1985, the growing popularity of surimi prompted Kemp Fisheries to begin producing surimi-based seafood products. In January 1986, Crab Delights® was introduced, and the company was renamed Louis Kemp Seafood Company. The introduction of Lobster Delights® followed in 1990 and Scallop Delights® in 1995.